Full-Service Consultancy

We offer a consultancy service for students wanting expert advice and personalised support and mentoring from a dedicated advisor all the way through the US applications process.


For those families who want tailored support throughout the US application process, we recommend our consultancy service. We assign you to a dedicated advisor who helps you to navigate the complex US admissions process from beginning to end. This could include advice on standardised testing, developing a list of colleges, applying for scholarships and funding, assembling an artistic portfolio or musical audition, drafting college essays, and targeting particular colleges for early applications.

Book Support

Service Overview

Our bespoke consultancy service is tailored to the needs of each student and the demands of college applications in each academic year:

  • In Years 10 and 11 (Grades 9 and 10): creating the right kind of profile in terms of academic and extracurricular interests that build on a student’s passions and interests
  • In Year 12 (Grade 11): advising on standardised testing, developing a strategic list of colleges, visiting potential college choices, enhancing a student’s academic and extracurricular profile, and drafting engaging application essays
  • In Year 13 (Grade 12): finalising college application essays, advising on early applications, completing the Common Application and other portals, and advising up to and beyond university decisions

When students do not have an experienced guidance counsellor at their school, we are also able to advise the school on the US application process from the school’s perspective, ensuring that teachers understand how to write references for US colleges and understand the school’s responsibilities in the process, such as transcripts, school profile, and the Mid- and Final-Year report.

Book Support


Our prices reflect the level of expertise of our team and the personalised level of support you will get throughout the process:

  • Years 10 and 11: £995 p.a.
  • Year 12: £4495
  • Year 13: £5995
  • Full service for all of the years above: £9995

These prices cover 30 hours of support in Year 12/Grade 11/Lower Sixth, and 40 hours of support in Year 13/Grade 12/Upper Sixth. Support over an agreed yearly limit will be charged at £150 per hour.

For those families seeking a more flexible solution in terms of advice, our services are also available by the hour. Our hourly pricing is as follows:

  • US college counselling/application consultancy with Director or Senior Consultant: £250 ph
  • US college essay advice with Director or Senior Consultant: £250 ph
  • US college choice session with Consultant: £150 ph
  • US college essay advice with Consultant: £150 ph

Professional standards

As members of International ACAC, we are governed by the National Association for College Admission Counseling’s code of ethics and professional practice. For more information on how this code governs our work, please read here.

To read our terms and conditions governing our consultancy work, please click here .

Our Consultants

Jason Smith

Jason is the founder of UES and has 10 years’ experience in working with students to help them gain admission to US colleges. As well as overseeing partnerships between UES and schools across the UK and Europe, he works as an embedded counsellor at Wetherby Senior School, where he delivers US college counselling directly to students. He also works closely with UES partners the Fulbright Commission on the Sutton Trust US programme. Jason has developed a deep understanding of the many facets to a successful US college application and this is borne out by his students studying at such universities as Harvard, Duke, Notre Dame, and many more.

Jason has a First-Class Master's degree and a PhD in Applied Mathematics from the University of Nottingham. After graduating he carried out postdoctoral research in academia followed nuclear research in industry and the European Commission. Outside of work, Jason is an ex-international competitor in Taekwondo, a keen skier, and a seasoned traveller.

Simon Lewis

Simon is a Director of UES and the organisation lead for application support. He has worked in US applications for over 10 years and has designed the college admissions programme for UES students. Simon works privately for families and has worked as an embedded US counsellor at Harrow School. He works closely with many of UES’s 40 school partners on their US applications provision and works with UES partners the Fulbright Commission on the Sutton Trust US programme, which aims to widen access to US colleges. He brings an in-depth knowledge of the US applications process to the programme, including expertise in college counselling, standardised testing strategy, essay review, financial aid and scholarships, and application support.

Simon graduated with a BA(Hons) in Literature from Goldsmiths, University of London, in 2003, and worked as an English language teacher before working as a career mentor in the public and private sector. He joined UES in 2013 and became a Director in October 2014. His students have gone on to gain places at UPenn, Duke, UChicago, Brown, Harvard, Yale, Columbia, Georgetown, Johns Hopkins, UCLA, NYU, UC Berkeley, Stanford, and many more. Outside of UES he is a keen cellist and string arranger and has worked with Berklee College of Music’s Wadham Production Scholarship programme in the UK.

Loni Reynolds

Loni is a US Applications and Essay Consultant at UES and has been closely involved in the development of the college admissions programme. In addition to supporting students privately, Loni also works on-site at Charterhouse as their US Applications Advisor, overseeing students' applications to a range of highly competitive American colleges. Loni has assisted students in applying through the Common Application, Coalition Application, University of California, and university-specific portals and supports teachers and counsellors in American-style reference writing.

A US native, Loni was awarded an undergraduate degree from the University of Virginia, where she double majored in English and Psychology (2005). She moved to London to study a Master's in Writing in the Modern Age at Queen Mary, University of London (2006) and a PhD in American Literature at the University of Roehampton (2011). Loni’s students have gained places at a host of US universities including NYU, UPenn, Cornell, Harvard, Georgetown, UCLA, and many more. In addition to working as a US applications consultant, Loni serves as associate editor of Culture and Dialogue and presents her work at UK and international conferences.

Contact Us

020 7724 8333

37 Crawford St

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