College Counselling

We offer a college counselling service for students wanting expert advice and mentoring from a dedicated advisor all the way through the US applications.

For those families who want tailored support throughout the US application process, we strongly recommend our college counselling service. We will assign you to a dedicated and experienced advisor who helps you to navigate the complex US admissions process from beginning to end. This includes advice on choosing colleges, demonstrating interest, standardised testing, scholarships and funding, preparing an artistic portfolio or musical audition, writing college essays, completing applications, and applying via an early admissions programme.

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Service Overview

Our college counselling service is tailored to the needs of each student and the demands of college applications in three distinct stages:

  • Stage 1: Research. In this stage, students will work with a counsellor to explore their learning preferences, potential majors and career path, and develop a balanced, tailored list of colleges.
  • Stage 2: Preparation. In this stage, the consultant will review and strengthen a student’s academic and extracurricular profile and develop and implement an Action Plan that prepares them for applications.
  • Stage 3: Application. In this stage, the college counsellor will build on the work of the previous stages to support students with their college essays and applications. This could also include assembling an artistic portfolio or audition, applying for funding and scholarships, and preparing for interviews.
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Liaising With Schools

Schools are an essential part of the US application process and need to produce important documents including a school profile, student transcript, and letters of recommendation. We work very closely with schools to ensure they understand and fulfil these requirements. When students do not have an experienced guidance counsellor at their school, we are also able to advise the school on the US application process from the school’s perspective at no extra cost, ensuring that teachers understand how to write letters of recommendation for US colleges and put together transcripts, a school profile, and the Mid-Year and Final report.


The easiest way to pay for our college counseling service is through buying a full-service package, but we also offer payment at each of the different stages above:

  • Stage 1: Research: £1495+VAT
  • Stage 2: Preparation: £3495+VAT
  • Stage 3: Application £5995+VAT
  • Full-service (all stages above, saving of £990+VAT): £9995+VAT

For those families seeking a more flexible solution in terms of advice and support, our services are also available by the hour (minimum six hours). Our hourly pricing and services covered are as follows:

  • Director and Senior Consultant College counseling, funding advice, college essay advice, or application support: £225+VAT per hour
  • Consultant College essay advice or application support: £150+VAT per hour

Professional Associations and Codes of Conduct

As members of the International Association for College Admissions Counseling, we adhere to NACAC’s code of ethics and professional practice. For more information on how this code governs our work, please read here.

To see how our own terms and conditions governing our college counselling, please click here .

Our Consultants

Simon Lewis

Simon is a Partner at UES and the Director of College Counselling. He divides his time between UES and Latymer Upper School, where he works as Head of International University Applications. He has previously worked at Wycombe Abbey in Buckinghamshire and oversaw the school's largest over cohort of US applications in 2019-20. He has worked in US applications for over a decade and has designed the college admissions programme at UES. Simon works closely with many of UES’s 40 school partners on their US applications provision and with the Fulbright Commission on their Sutton Trust US programme, which aims to widen access to US colleges. In partnership with the University Guy and Unifrog, he has set up international university discussion forums across the UK, shaping the national conversation around international applications. He brings an in-depth knowledge of the US applications process to the programme, including expertise in college counselling, standardised testing strategy, essay review, financial aid and scholarships, and application support. He has successfully supported students applying for a wide range of specialist majors, including architecture, contemporary and classical music, dance, and STEM subjects.

After graduating with a BA in Literature from Goldsmiths, University of London, in 2003, Simon qualified and worked as an English language teacher before working as a professional advisor and career mentor in the public and private sectors. His philosophy of advising is based on "fit", in that he strongly believes that students are most likely to be admitted and to be successful where they will be suited to the university's academic programme, extracurricular options, and campus culture.

Outside of UES he is a keen cellist and string arranger and has worked with Berklee College of Music’s Wadham Production Scholarship programme in the UK.

Jason Smith

Jason is the founder of UES and has 10 years’ experience in working with students to help them gain admission to US colleges. As well as overseeing partnerships between UES and schools across the UK and Europe, he works as a US College Counsellor at Wetherby Senior School, where he delivers US application support directly to students. He also works closely with UES partners the Fulbright Commission on the Sutton Trust US programme. Jason has developed a deep understanding of the many facets to a successful US college application and this is borne out by his students going on to study at such universities as Harvard, Duke, Notre Dame, MIT, and many more.

Jason has a First-Class Master's degree and a PhD in Applied Mathematics from the University of Nottingham. After graduating he carried out postdoctoral research in academia followed nuclear research in industry and the European Commission. Outside of work, Jason is an ex-international competitor in Taekwondo, a keen skier, and a seasoned traveller.

Martine Gagnon

Martine has worked with students in US applications for over ten years and advised on college admissions for the last five application cycles. She also helps with college applications, and past students have been accepted to a range of selective colleges including UPenn, UChicago, Georgetown, Harvard, UCLA, Yale, Brown, Tulane, BYU, Pepperdine in the US; Oxford, Cambridge, Imperial, Durham, Edinburgh, UCL, King's and Warwick in the UK; the University of Toronto, McGill, Concordia, and Simon Fraser in Canada; and Sciences Po and Sorbonnes in France.

Martine received her BA in Spanish Literature and her MA in Translation Studies from Concordia University in Montreal. She has taught English and Translation at University College London and the Sorbonne in Paris. She is also an active commercial and literary translator; her work has been published in Europe and North America, and she has provided subtitles for film and television.

Contact Us

020 7724 8333

37 Crawford St

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