College Counselling

We offer a college counselling service for students wanting expert advice and mentoring from a dedicated advisor all the way through the US applications.

For those families who want tailored support throughout the US application process, we strongly recommend our college counselling service. We will assign you to a dedicated and experienced advisor who helps you to navigate the complex US admissions process from beginning to end. This includes advice on choosing colleges, demonstrating interest, standardised testing, scholarships and funding, preparing an artistic portfolio or musical audition, writing college essays, completing applications, and applying via an early admissions programme.

If you would like to discuss our college counselling service in more detail, please click the link below to book a free call with our Director, Jason Smith

Book Support Free Counselling Consultation

Service Overview

Our college counselling service is tailored to the needs of each student and the demands of college applications in three distinct stages:

  • Stage 1: Research. In this stage, students will work with a counsellor to explore their learning preferences, potential majors and career path, and develop a balanced, tailored list of colleges.
  • Stage 2: Preparation. In this stage, the consultant will review and strengthen a student’s academic and extracurricular profile and develop and implement an Action Plan that prepares them for applications.
  • Stage 3: Application. In this stage, the college counsellor will build on the work of the previous stages to support students with their college essays and applications. This could also include assembling an artistic portfolio or audition, applying for funding and scholarships, and preparing for interviews.
Book Support

Liaising With Schools

Schools are an essential part of the US application process and need to produce important documents including a school profile, student transcript, and letters of recommendation. We work very closely with schools to ensure they understand and fulfil these requirements. When students do not have an experienced guidance counsellor at their school, we are also able to advise the school on the US application process from the school’s perspective at no extra cost, ensuring that teachers understand how to write letters of recommendation for US colleges and put together transcripts, a school profile, and the Mid-Year and Final report.


The easiest way to pay for our college counselling service is through buying a full-service package, but we also offer payment at each of the different stages above:

  • Stage 1: Research: £1695+VAT
  • Stage 2: Preparation: £3795+VAT
  • Stage 3: Application:  £6495+VAT
  • Full-service (all stages above, saving of £990+VAT): £10995+VAT
  • Supplementary Portfolio review: £995+VAT 

For those families seeking a more flexible solution in terms of advice and support, our services are also available by the hour (minimum six hours). Our hourly pricing and services covered are as follows:

  • Director and Senior Consultant College counselling, funding advice, college essay advice, or application support: £250+VAT per hour
  • Consultant College essay advice or application support: £180+VAT per hour

Professional Associations and Codes of Conduct

As members of the International Association for College Admissions Counseling, we adhere to NACAC’s code of ethics and professional practice. For more information on how this code governs our work, please read  here.

To see how our own terms and conditions govern our college counselling, please click  here .

Our Consultants

Simon Lewis

Simon L UES

Simon is a Partner at UES and the Director of College Counselling. He divides his time between UES and Latymer Upper School, where he works as Head of International University Applications. He has previously worked at Wycombe Abbey in Buckinghamshire and oversaw the school's largest-ever cohort of US applications in 2019-20. He has worked in US applications for over a decade and has designed the college admissions programme at UES. Simon works closely with many of UES’s 40 school partners on their US applications provision and with the Fulbright Commission on their Sutton Trust US programme, which aims to widen access to US colleges. In partnership with the University Guy and Unifrog, he has set up international university discussion forums across the UK, shaping the national conversation around international applications. He brings an in-depth knowledge of the US applications process to the programme, including expertise in college counselling, standardised testing strategy, essay review, financial aid and scholarships, and application support. He has successfully supported students applying for a wide range of specialist majors, including architecture, contemporary and classical music, dance, and STEM subjects.

After graduating with a BA in Literature from Goldsmiths, University of London, in 2003, Simon qualified and worked as an English language teacher before working as a professional advisor and career mentor in the public and private sectors. His philosophy of advising is based on "fit", in that he strongly believes that students are most likely to be admitted and to be successful where they will be suited to the university's academic programme, extracurricular options, and campus culture.

Outside of UES he is a keen cellist and string arranger and has worked with Berklee College of Music’s Wadham Production Scholarship programme in the UK.

Jason Smith

Jason S UES

Jason is the founder of UES and has 10 years' experience in working with students to help them gain admission to US colleges. As well as overseeing partnerships between UES and schools across the UK and Europe, he works as a US College Counsellor at Wetherby Senior School, where he delivers US application support directly to students. He also works closely with UES partners the Fulbright Commission on the Sutton Trust US programme, and regularly speaks for organisations such as the International Association for College Admission Counseling, and at top schools across the UK and Europe. Jason has developed a deep understanding of the many facets to a successful US college application and this is borne out by his students going on to study at such universities as Harvard, Duke, Notre Dame, UT Austin, and many more.

Jason has a First-Class Master's degree and a PhD in Applied Mathematics from the University of Nottingham. After graduating he carried out postdoctoral research in academia followed by nuclear research in industry and the European Commission. Outside of work, Jason is an ex-international competitor in Taekwondo, a keen skier, and a seasoned traveller.

Martine Gagnon

Martine G UES

Martine has worked with US applications for over ten years. Her past students have been accepted to a range of selective colleges in the US, the UK, Canada, France, Spain, and Argentina. She helps students with every step of the admissions process, from creating balanced college lists and drafting essays, to editing portfolios and researching financial aid. She is also the in-house College Counsellor at Wetherby Senior School and Charterhouse.

Martine received her BA in Spanish Literature and her MA in Translation Studies from Concordia University in her native Montreal. During her undergraduate studies, she spent a year at the University of Toronto. She has taught English and Translation classes at University College London and the Sorbonne in Paris. Her love of everything university-related has allowed her to teach and work across three continents, in three different languages!

Aida Rocci Ruiz

Aida R UES

Aida Ruiz attended Harvard for undergraduate, graduating Magna Cum Laude with Highest Honors in Psychology in 2014. She then retuned to Harvard to pursue a Master's in Fine Arts in Dramaturgy and Theatre Studies at the American Repertory Institute in collaboration with the Moscow Art Theatre, followed by a second Master's in London at the prestigious Royal Central School of Speech and Drama. Inspired by her experiences of international applications, she now works for UES as a tutor and counsellor, using her drama and psychology skills to inspire students to tell their stories in a compelling and personal way, essential for successful US college applications.

On top of teaching, she continues to work as a literary advisor and editor in the dramatic arts, and writes for The Theatre Times. Aida's students have been admitted to top colleges across the US, most notably via transfer, for which the admit rates are extremely low.

Successful Applications

Amongst many others, we helped students successfully apply to the Universities listed below in the 2021-2022 application cycle:

  • Babson
  • Boston University
  • Baylor
  • Brown University
  • Caltech
  • Case Western University
  • Chapman University
  • Clemson
  • Columbia
  • CU Boulder
  • Drexel University
  • Emory
  • Fordham
  • George Washington University
  • Michigan State
  • Notre Dame
  • Northeastern University
  • NYU
  • Penn State
  • Pomona College
  • Santa Clara University
  • Skidmore
  • Syracuse University
  • Temple
  • Tufts University
  • Trinity University (Texas)
  • Tulane
  • Yale University
  • UC Berkeley
  • UC Davis
  • UC Irvine
  • UCLA
  • UC San Diego
  • UChicago
  • UMass Amherst
  • UMinnesota
  • Uni of New England
  • U North Texas
  • UPenn
  • Uni of Richmond
  • UT Arlington
  • UT Austin
  • Uni of Vermont
  • UVA
  • WashU
  • Wisconsin-Madison
  • Wake Forest

Contact Us

020 7724 8333

Meridien House
42 Upper Berkeley Street


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